Terms of Service

1. Acceptance of Terms

By accessing or using the Trulu mobile application or website (collectively, the “Service”), operated by Trulu Pty Ltd (“Trulu”, “we”, “us”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, do not use the Service.

We may update these Terms from time to time. Material changes will be communicated via an in-app notification or email. Continued use of the Service after changes are posted constitutes your acceptance of the revised Terms.

2. Eligibility

You must be at least 13 years old to use Trulu. If you are between 13 and 18, you represent that a parent or legal guardian has reviewed and agreed to these Terms on your behalf.

3. Description of Service

Trulu provides product health scores, ingredient analyses, and product recommendations for food, drink, skincare, and personal-care products sold in Australia. Scores are generated using artificial intelligence and are based on publicly available ingredient and nutrition data.

Trulu is not a medical, dietary, or health advisory service.

Scores and information are provided for general informational purposes only. They do not constitute medical advice, nutritional counselling, or a recommendation to consume or avoid any product. Always consult a qualified healthcare professional before making dietary decisions related to allergies, intolerances, medical conditions, or medications.

4. AI-Generated Content & Data Accuracy

Product health scores, ingredient breakdowns, and recommendations are generated by third-party large language models (including OpenAI and Anthropic). While we strive for accuracy:

• AI outputs may contain errors, omissions, or inaccuracies.
• Product data may originate from third-party sources (including web scraping and Open Food Facts) and may not always be complete, current, or error-free.
• Scores may change as our algorithms improve or as product formulations change.

You acknowledge that you use AI-generated scores and information at your own risk and that Trulu is not liable for decisions made in reliance on them.

5. User Accounts

You may use Trulu without an account (limited functionality) or create an account via Apple Sign In, Google Sign In, or email. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

You agree to provide accurate information and to notify us promptly if you believe your account has been compromised.

6. Subscriptions & Payments

Trulu may offer premium features through paid subscriptions. All payments are processed by the Apple App Store. By subscribing you agree to the following:

• Subscriptions automatically renew at the end of each billing period unless cancelled at least 24 hours before the renewal date.
• You can manage or cancel your subscription at any time through your Apple ID settings.
• Refunds are handled by Apple in accordance with their refund policy. Trulu does not process payments or issue refunds directly.
• Prices may change with reasonable notice. Any price increase will take effect at the start of your next billing cycle after notification.

7. Acceptable Use

You agree not to:

• Attempt to access, scrape, or extract data from the Service by automated means (bots, crawlers, or similar) without our prior written consent.
• Access or tamper with data belonging to other users.
• Reverse-engineer, decompile, or attempt to derive the source code or scoring algorithms of the Service.
• Use the Service for any unlawful, fraudulent, or harmful purpose.
• Misrepresent Trulu scores as professional health, medical, or dietary advice.
• Circumvent or attempt to circumvent subscription restrictions, paywalls, or rate limits.

We reserve the right to suspend or terminate your access if you violate these Terms.

8. User Feedback & Submissions

Any feedback, suggestions, or reports you submit through the app become our property. You grant us a perpetual, royalty-free, worldwide licence to use, modify, and incorporate your feedback to improve the Service without obligation or compensation.

9. Intellectual Property

All content, design, branding, scoring methodology, and software comprising the Service are owned by Trulu or its licensors and are protected by Australian and international intellectual property laws. You may not copy, reproduce, distribute, or create derivative works from any part of the Service without our prior written consent.

Product names, brand logos, and images displayed within the Service remain the property of their respective owners and are used for identification purposes only.

10. Termination

You may stop using Trulu at any time and delete your account through the app settings. We may suspend or terminate your access at our discretion if you violate these Terms or engage in conduct that we reasonably believe is harmful to other users or to the Service.

Upon termination, your right to use the Service ceases immediately. Sections that by their nature should survive termination (including limitation of liability, indemnification, intellectual property, and governing law) will remain in effect.

11. Disclaimers

The Service is provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

Without limiting the above, we do not warrant that:

• Product data, scores, or ingredient information are accurate, complete, or current.
• The Service will be uninterrupted, error-free, or secure.
• Results obtained from the Service will meet your expectations.

12. Limitation of Liability

To the maximum extent permitted by Australian law, Trulu and its officers, employees, and agents will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, data, or goodwill, arising out of or in connection with your use of (or inability to use) the Service.

In no event will our total aggregate liability exceed the amount you have paid us (if any) in the 12 months preceding the claim, or AUD $100, whichever is greater.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under Australian Consumer Law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Trulu and its officers, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of your use of the Service, your violation of these Terms, or your infringement of any third-party rights.

14. Dispute Resolution

If a dispute arises, you agree to first attempt to resolve it informally by contacting us at team@trulu.app. If the dispute cannot be resolved within 30 days, either party may pursue resolution through the courts of the relevant Australian state or territory.

15. Governing Law

These Terms are governed by and construed in accordance with the laws of Australia. You irrevocably submit to the non-exclusive jurisdiction of the courts of Australia for the resolution of any disputes arising under or in connection with these Terms.

16. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

17. Contact

For questions about these Terms, please contact us at team@trulu.app.