Trulu

Methodology

How we score products on Australian shelves, where our data comes from, and why transparency matters - all built around FSANZ-aligned standards.


Overview

Every Australian product in our database receives a score from 0 (lowest) to 100 (highest). The score is generated by a multi-factor model that evaluates ingredient quality, additive safety, nutritional profile, and processing level.

Scores are calculated relative to category and tuned to Australian shelves. A score of 75 for a breakfast cereal reflects that product's standing among all breakfast cereals sold here in Australia - not a generic global benchmark.

Our methodology is grounded in Food Standards Australia New Zealand (FSANZ) guidelines, the Therapeutic Goods Administration (TGA), the European Food Safety Authority (EFSA), and peer-reviewed nutritional science. For the full breakdown, start with How We Score.